Commonly Asked Questions for Tanning Salon Owners (Part 1)

What are the benefits to tanning salon owners of offering Hydromassage tanning products?

“Wow” factor that gives them a competitive advantage.
Hydromassage is something that makes an average tanning salon stand out from the crowd. It has an appealing look, and customers love how the massage feels, so they're more likely to come back to the salon.

Massage complements the tanning process and other tanning products.
Massage has been proven to increase blood circulation which, in turn, helps accelerate the tanning process (similar to tingle lotions).

Reach a broader spectrum of customers
-Only a certain percentage of the population will go to a salon to get a tan with indoor tanning products, so the market will always be somewhat limited. However, if your store has the option for customers to get a tan with sunless tanning products, get a quick massage, and maybe one or two other unique services, then you’ve automatically increased your potential customer base.
-Diversifying your best tanning products is a good idea because it helps to reduce risk during periods of the year when tanning is typically slower.

Convenient way to offer massage.
-Patients do not have to get undressed
-Massage sessions are usually 10-15 minutes, which means you can sell a quick fix for stressed business people
-Unattended service, similar to a tanning bed. Don’t need another employee to operate the bed.
-Log-In feature controls who can operate and enjoy the HydroMassage.

What types of customers are interested in HydroMassage tanning salon products?

-All types. That’s the value hydromassage brings to a tanning salon. Many of our customers tell us that after they purchased their bed, they started getting a stream of non-tanning customers (i.e. more elderly and male customers who don’t like indoor tanning products) walking in their door who weren’t interested in getting a tan but came with their spouse or friend because they loved the massage. Some of these people became sunless tanning customers after they see and feel the energy in the salon/spa.
-People looking for quick relaxation. Most people don’t have time to get a 30-60 minute traditional “hands-on” massage. With HydroMassage, they can get a great massage in 15 minutes or less without needing to get undressed, oily, or touched by a stranger.
-People with chronic aches and pains (Ex. Car accident victims).
-Athletes on training regimens that require faster “muscle recovery” between workouts.

Click here to read about Commonly Asked Questions by Tanning Salon Owners, Part 2.

To learn more about adding Hydromassage to your sunless tanning products, please click here.