New Trends in the Fitness Industry: The HydroMassage HP200

Get ready to say good-bye to the traditional mental image that you have of your neighborhood “gym", because a whole new trend is emerging in the fitness industry. If you haven’t walked into a modern fitness center in some time, you’ll be pleasantly surprised at what you see these days. Gone are the days of a gym only offering a few rusty free weights, a bench press, and a smelly old locker room. Today, fitness junkies have more ways to get their heart rate pumped up than ever thought possible before. And, whether you fancy a workout with stair climbers, elliptical trainers, Pilates classes, or water aerobics, you don’t have to search far to find what you need. Fierce competition in the fitness industry is forcing club owners to play a continual “one-upsmanship” game with each other, fighting for any extra membership dollars that they can get. Until recently, the name of the game was always adding better fitness equipment.

Now, in order to satisfy members, many clubs are offering services not traditionally associated with the fitness industry at all. It’s no longer uncommon to see amenities like tanning beds, saunas, and massage therapy available in fitness clubs. Why? For the simple reason that after you’ve added all the latest and greatest fitness equipment possible…you have to start looking for new ways to differentiate yourself to attract and retain members. It’s really quite a simple concept. If you want more members, you have to offer something that no other club does. And to win at that game, the question for all club owners becomes: “What’s going to be the next big thing?”

Well, here is a piece of equipment that just might be the answer: Enter the HydroMassage HP200 dry water jet massage. HydroMassage dry hydrotherapy massage systems have been used in the U.S. for the last 18 years, but if you’ve never used one, you don’t know what you’re missing. The deal is that you lay on this hydro jet bed for somewhere between 10-20 minutes, and you get a really impressive deep tissue dry water jet massage that can be focused on any particular area of the body. You feel a warm hydro jet of water that moves up and down your body, but you stay dry because you’re never actually touched by the water hydro jets. So, you end up with a really powerful dry water jet massage, without any of the drawbacks of “hands-on” massage (i.e. having to take you clothes off, being touched by a stranger, spending 45+ minutes, etc). And, you can completely adjust how the dry hydrotherapy bed massage feels with their Interactive 15” TouchScreen Control System. But the best part is, you can also use the TouchScreen to watch your own DVDs, listen to music, or even surf the internet during your dry water jet massage. Just think, you could be catching up with your news online and getting a hydro jet massage at the same time. Pretty cool concept, huh? So, why is this a perfect fit in a fitness center? Easy. The effects of massage are well documented:

Decreased muscle tension
Increased blood circulation
Increased muscular range of motion

These results are perfect for people who are either looking to recover faster from their workout, or simply just want to relax. OK, sounds great, but what’s in it for the club owner you ask?

Good question. Most fitness club owners include the HydroMassage dry hydrotherapy massage system as a part of one of their premium membership packages. For example, if your basic membership package is $50 per month, you could charge an extra $10 per month for access to the HydroMassage dry hydro beds. And, with the cost of traditional “hands-on” massage therapy often exceeding $50-$75 for a single massage, paying an extra $10 per month for a dry water jet massage will seem like a bargain for your members.

So even if only 20% - 30% of your members buy the upgrade package, the ROI is a real no-brainer. And to top it off, the HydroMassage dry water jet massage bed also comes with a log-in system so it can only be operated by customers who have signed up to pay for it. So, when you see HydroMassage hydro beds in every fitness center in your area, remember you heard it here first.

To learn more about adding a HydroMassage dry water jet massage system to your fitness center, click here.